Abdullah Usman turns search traffic into predictable growth.
A growth-focused SEO lead with 6+ years of experience running organic strategy for SaaS, e-commerce and affiliate brands — from technical audits to the content and CRO work that turns clicks into sign-ups.
Six years in, still obsessed with the search result.
I’ve spent the last six-plus years running SEO for more than fifty local and international projects, including multilingual sites, working across technology, e-commerce and Web 3.0 — some with millions of monthly visitors. My focus is content strategy, semantic SEO and building the kind of topical authority that keeps rankings compounding rather than plateauing.
Along the way that’s meant leading cross-functional teams, standing up SEO programs from a blank domain, and reporting results in numbers a founder or CMO can act on.
Skills, tools & education
The stack behind the strategy — what I use and where I trained.
Core Skills
Tools
Education
MBA, Marketing
BBA
Where the work happened
Six roles, one thread: build the SEO engine, then hand over a team that can run it.
Growth Team Lead
- Led a domain migration that lifted organic traffic 40% in the US and 60% globally, reaching 100K+ monthly sessions.
- Drove 5,000+ monthly sign-ups at an 8.4% conversion rate through SEO-led CRO and landing page work.
- Built a multilingual SEO architecture across German, Dutch, Portuguese and Spanish markets.
- Manages a cross-functional team of 3 SEOs, 3 content creators and 1 developer.
SEO Team Lead
- Built the SEO program from day one — domain, site structure, technical foundation and content framework.
- Scaled organic traffic from zero to 30,000+ monthly sessions in eight months.
- Delivered a 12x return from organic search within a year, targeting the UAE and US markets.
SEO Team Lead
- Led SEO across 8 affiliate sites for ExpressVPN, NordVPN, Surfshark and PureVPN.
- Raised domain authority from 49 to 72 through off-page work and link acquisition.
- Recovered rankings after a Google core update and mentored a team of 4, earning Employee of the Year.
Digital Marketing Team Lead
- Promoted from SEO Expert to Team Lead on the back of consistent organic growth delivery.
- Built and trained a team across technical, content and off-page SEO.
SEO Specialist
- Improved keyword rankings and organic traffic 30–40% across client projects.
SEO Executive
- Ran large-scale off-page and link-building campaigns, building the foundation in white-hat SEO.
Core competencies
Industries I’ve worked in
Selected results
Search Console snapshots from projects I’ve led — real numbers, not vanity metrics.
B2B Tech Services
A tech services site for web and app development. Built the content strategy for topical authority from scratch and shipped a cost-calculator lead magnet.
VPN Review Platform
A SaaS affiliate site reviewing VPN services. Rolled out multilingual, multiregional SEO across 16 countries and held 80% of rankings quarter over quarter.
Streaming Review Site
A streaming-review affiliate site. Semantic SEO and a topical-authority content strategy targeted competitive, high-intent keywords across 16 regions.
Streaming Discovery Site
A streaming-review affiliate brand. Long-tail content, schema markup and a faster site combined to lift visibility across 16 markets.
VPN & Streaming Review Site
A VPN and streaming review site. Technical fixes, Core Web Vitals work and on-page optimization built the foundation for organic growth.
Local Restaurant Brand
A local restaurant reaching a niche audience. On-page fixes, fresh content and quality backlinks pushed a strong 6% click-through rate.
- Business coaching & consulting platform
- Creative production studio
- Web design agency
- Book-writing & ghostwriting service
- Publishing & author services
- App development studio
- VPN comparison & review platform (Canada)
- Streaming access guide (Australia)
- Streaming access guide (UK)
- Streaming access guide (Canada)
- Streaming access guide (New Zealand)
- Packaging & supplies store
- Aesthetics & skincare shop
- General online retail store
- Grooming & lifestyle brand
- Natural wellness products store
- In-home care provider
- Care coordination & referral service
- Compassionate home health agency
- Post-care support service
- Home services & contracting
- Towing & roadside assistance
- Recreational activity venue
- Fencing & outdoor safety installer
- Crypto & blockchain news platform
Let’s get started
Have a growth or SEO problem? Tell me about it.